Brand Film Production
For this project with Identimark, the goal was to create a range of content that could work across multiple parts of the business, not just one hero video.
Across the shoot days, we produced a brand story film, a recruitment video, individual interview cutdowns and a casual meet-the-team series where each team member talked a bit about themselves in a relaxed way.
Rather than treating every deliverable as a separate production, the shoot was planned around building a content library that could keep working for Identimark after the project was finished.
Filming happened across several locations and shoot days rather than one single block. That included Identimark's office, a number of field and site locations, and their annual team conference in the Marlborough Sounds.
Spreading the shoot across different settings meant we could capture the business from multiple angles: the professional environment, the team culture, and what the day-to-day reality of working at Identimark actually looks like.
Office
Day-to-day workplace footage for the brand story and professional context.
Marlborough Sounds
The annual conference provided a relaxed setting ideal for recruitment and meet-the-team content.
Field locations
Multiple location visits capturing Identimark products and team in real-world environments.
The recruitment video gives potential candidates a real sense of what it is like to work at Identimark. Filmed partly at the conference, the more relaxed setting helped people come across naturally on camera rather than in a formal interview setup.
The meet-the-team series gave each person a chance to talk about themselves in a relaxed, unscripted way. Shot at the conference in the Marlborough Sounds, the setting made it easy to keep things natural and genuine rather than staged.
Identimark walked away with a brand story video, a recruitment piece, interview cutdowns and a meet-the-team series ready to use across their website, social media, hiring campaigns and internal communications. Getting more from the same production days meant more value from the same investment.
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